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    Campaign Marketing

    Hot Briefs have now replaced Trend Reports - you can still see all our Trend Reports to May 2014, from June however, they are superseded by Hot Briefs.

    Hot Briefs come freshly produced on a fortnightly basis: they focus on the hot topics, highlighting what's hot with clients to the minute.

    Hot Briefs are on trend, based on combined research undertaken by Getty, iStock and our own creative department.

    For every Brief posted we select our top ranked image 30 days after the Brief has been put live. We then highlight the image and member behind the best ranked image on our home page as well as through our social media channels - we also fast track all accepted content through to sales.





    24
    JULY
    2014

    Female rising

    Profiled image and member selected 24th August 2014
    Hot Brief keywords: Female Rising

    Although traditionally portrayed as objects of beauty or perfection, or as playing second fiddle to men, stock photography is shifting from depicting women as the ‘object’ to being the ‘subject’ of an image. Stock images of women must now depict the major life-affirming scenarios that go hand-in-hand with a positive attitude towards women in society. Concepts like: individuality, success, drive, business, family, confidence, leadership, aiming high, taking risks and diversity.

    member: iancartwright
    member: christopherhall
    member: momoimages
    member: robbreece

    Stock photography needs better representation of women in all walks of life. It is important to think about how your images of women impact the aspirations of the female audience, namely stock photography clients and in turn their consumers. In other words the people who buy your images!

    1. Women as leaders; empowered, powerful, professional
    2. The Heroine: the image is not happening to her, it is about her
    3. Diversity: age, ethnicity, situation, background, job, interests
    4. Individuality: the women need to be comfortable in their own skin, but they do not have to be paradigms of perfection
    5. Don’t forget the men: women’s relationships with men are still important, but don’t opt for the stereotypical roles and situations

    Please be sure to get shots that are about women and their friends, families and colleagues that are engaging in an activity and not looking to camera – we don’t want disconnected portraits.

    Hot Needs:

    • Women in business, industry and careers
    • Women at home – family and motherhood
    • Female Friendships
    • Women doing sports, exercise and fitness
    • Women breaking stereotypes
    • Independent women - making decisions, being in control
    • Positive representation of all ages, ethnicity and different body shapes

    Hot Brief Keywords. All of our Hot Briefs contain special keywords, as shown above. We include these so that we can keep track of the content, highlight it and fast track it to sales.

    Include the appropriate keywords on any new file you create after receiving the Hot Brief. Do not add them to images that do not fit the Brief.

    Please note
    It is important to remember that posting images to any particular Hot Brief is required way beyond first month, so don't stop uploading after then, as clients will still be buying this type of content for many months following, if not longer.


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