RooM Trend Reports come freshly produced on a weekly basis: they focus on the big issues that help define our creative and visual futures.

Our specially tailored Reports cover subjects from business and advertising, to entertainment and the arts and much more. From the thought provoking to the downright bizarre our researchers will find it, package it and post it for free – if it’s trending of course.
Each week day, starting Monday, we post through our social media channels, daily teasers on that week’s Trend Report, then on Friday we package up the whole Report and post it here along with a very useful summary and a handy downloadable PDF. Enjoy.






30

MAY
2014

Business and Technology

Business imagery has always been and continues to be in big demand. These days it’s not all about people in suits in big glass towers or around the conference table. Business people come in many varieties. Technology allows business to happen anywhere at any time.

Check out our 5 top tips and trends for creating ideal business shots.




1

Business On The Go


janssio

Technology allows business to happen anywhere at any time, so the opportunities to capture great business shots are all around us.

By foot, on public transport, in a park, even at a store, the setting can be diverse. With a few visual clues as to the person’s character you can achieve a successful business image with little effort.





2



Styling For Business

Simple tricks with styling can give the impression your model is a business person, but still open your images up to many uses.


Stick to muted tones on clothing and steer away from attire that distracts from the person or could be associated with negative attributes.

A hint of a shirt collar, a bit of an urban setting, throw in a bit of technology and you are on to a winner.









3

Body Language


Samsung Galaxy K

Bringing a business context to your shots could be as easy as making slight adjustments to people’s behavior.

A welcoming smile and relaxed demeanour evokes confidence, trust and reliability in those who provide us with a service.

A recent TV Ad for the Samsung Galaxy K zoom is full of great moments of natural body language in believable everyday situations. It also boasts some nice casual bsuiness attire.










4

Business Concepts




JamieB

There are so many things we see around us in everyday life that with the right composition and a little thought can speak volumes about business and finance matters.

From the classic piggy bank to a firm handshake, take every opportunity when at home or out and about with friends to snap up some business magic.





5

Who Are Your Business Heroes?

moonfruit

They are in every community all over the world. People who run a local business, work from home and juggle their personal and business lives to provide a service.

Images of authentic local business people continue to be in demand. This ad from Moonfruit contains some inspiring examples.

Friends, family members, neighbors, seek them out and just get one great image of them at work.

Summary


Shooting tips from this weeks trend

  • People respond to images that convey business ideas in a simple way. So get the body language right and have a clear idea of what you want to achieve.
  • Real people resonate with an audience, but remember real doesn’t mean ‘dismal’ or ‘grungy’. Business images need color, light and most of all a clear message.
  • Look for the best moments and bring some of that to your shots. A personal perspective resonates with a wide audience.
  • When shooting business look for the connections between people, try to be inventive with your angles and viewpoints.



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